An AI Sales Engine That Actually Feels Human with Dan Wegner

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Dan Wegner, Co-Founder of AI Sales Prospector and CEO of Traffic Resources International, to help us separate the AI signal from the noise, especially when it comes to building smarter sales processes into your web apps.

What You’ll Learn:

How to automate tedious sales development tasks while maintaining personalized communication
Why AI works best when enhancing human capabilities rather than replacing them entirely
How to leverage LinkedIn's data for highly personalized AI-driven outreach
Why curiosity is becoming the most crucial skill for sales professionals in an AI-driven world
The evolution of sales team structures as AI takes over routine prospecting tasks

Dan Wegner is the Co-Founder of AI Sales Prospector and CEO of Traffic Resources International. He has over 20 years of experience in software development and architecture, working with brands like Apple, IBM, and Target, alongside startups and small businesses. His work spans custom development, marketing automation, and leading development teams at companies like Konica Minolta and GED Testing Service.

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Highlights:

[00:00] Introduction
[01:34] The Sweet Spot of AI
[02:40] Automating the Boring Stuff
[04:17] AI That Reads Between the Lines
[08:48] Bypassing the Algorithm
[10:15] Replacing Multiple SDRs with One Tool
[16:30] The Skills Sales Teams Actually Need
[20:19] Why Voice-Driven Interfaces Are the Future of Sales Tools

Episode Resources:

Dan Wegner on LinkedIn
Traffic Resources International Website
AI Sales Prospector Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website